What is AEO?
Answer engine optimisation: structuring a page so an answer engine has a clear, accurate source to quote.
Read what AEO isGuides
Short pages that explain the work in plain words. They are general information, not a promise of results, and not advice for a particular business.
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The guides
What is GEO?
Generative engine optimisation: making public pages a fair, accurate source for generative answers.
Read what GEO isHow SEO, AEO and GEO fit together
The three layers, and why we treat them as one piece of work.
Read how they fit togetherHow the work runs
The steps we follow, including what we use AI tools for, and what we will not promise.
See how the work runsQuestions
A longer list of questions about the practice, contracts, and law firms.
Read the questionsWhy isn't my business showing up in ChatGPT?
ChatGPT can only name a business it can find, read and trust. The usual reasons it doesn't: its search crawler is blocked, the site isn't indexed by the search engines it draws on, the pages don't say plainly what the business does and where, or nothing else on the web confirms it. Each can be checked in an afternoon.
Read the guideAI visibility audit checklist
An AI visibility audit checks whether ChatGPT, Perplexity and Google's AI features can find, read and describe a business accurately, and who they name instead. The checklist below covers the six areas we look at. You can run most of it yourself.
Read the guideHow do ChatGPT, Perplexity and Google AI choose their sources?
Each engine works differently, but all three can only cite pages they can reach and read. Google says its AI features use the same index and quality systems as Search. OpenAI and Perplexity publish the crawlers they use. Beyond that, none of them publishes a formula, and anyone claiming one is guessing.
Read the guideHow a dental implant group gets found in Google and AI answers
Some patients now ask ChatGPT and Google's AI what an implant or full-arch treatment involves and where to have it. Those answers can quote a page word for word, so it helps when a group's pages, profiles and listings say the same plain things and stay within GDC and CAP rules.
Read the guideGEO for B2B SaaS
Software buyers can now ask an answer engine for a shortlist before they visit a vendor's site. GEO for B2B SaaS is the work of making sure the product is described accurately in those answers: clear category and use-case pages, comparison and integration facts, documentation that can be read without a login, and the same description across review sites and profiles.
Read the guideKeep reading
Write to us when you want the public pages checked.
Tell us the business and the sites. We will write back, and we will not ask for personal details about your customers, patients or clients.
Write to hello@clearlyseen.co.uk