SEO
SEO is search engine optimisation. It is the work of making a page a clear, accurate match for the searches people already type.
SEO for UK businessesSEO, AEO and GEO
Found on Google. Named in the AI answers.
Clearly Seen is an SEO and AEO/GEO practice for UK businesses. The work is aimed at one thing: getting you found on Google, and named and cited in AI answers, with the right pages ranking.
We use AI tools for research, content optimisation and AI-search monitoring, and we pay close attention to how ChatGPT, Perplexity and Google AI choose what to cite. We do not promise rankings, enquiries, or a mention in any answer engine.
What the work is
Three related pieces of work, on the same public pages.
AEO
AEO is answer engine optimisation. It is the work of structuring those pages so an answer engine has a clear, accurate source to quote.
AEO for UK businessesGEO
GEO is generative engine optimisation. It is the same standard, applied to generative answers — so a model has a fair chance to name and cite you.
GEO for UK businessesWe do not promise a place in search results, a traffic figure, or a mention in any answer engine.
Why this work exists
People still search on Google. Many also ask ChatGPT, Perplexity or Google AI, and decide from the answer they are given. An answer engine can quote a page when that page states a fact in plain words and matches the question a person asked. It still chooses for itself. We do not control the choice, and we do not claim a share of answers for any business.
What we can do is make the public pages clear, keep the same story on every site, and watch how the business already shows up in search and in AI answers.
Industry figures about search and AI. None of these are results of our work.
54%
Over half of UK adults (54%) now use AI tools such as ChatGPT, Copilot or Gemini (Ofcom, 2026). Three in four UK online adults read AI search summaries at least some of the time (Ofcom, 2026).
UK adults aged 16+ (54%) and UK online adults (75%). Ofcom survey of 7,533 adults, Sep–Nov 2025. Self-reported. This is use of AI tools, not a share of search.
69.5%
From January to April 2026, 69.5% of UK Google searches in a web browser ended without a click (SparkToro, using Similarweb clickstream panel data).
UK Google searches in a web browser, January to April 2026. A panel estimate. The Google app is not included.
1.8 billion
ChatGPT had 1.8 billion UK visits in the first eight months of 2025, nearly five times the same period in 2024 (Ofcom Online Nation 2025).
UK web visits, January to August 2025. Visits, not people. Browser traffic only.
2.5 billion
Google says AI Overviews has over 2.5 billion monthly active users worldwide (Google, May 2026).
Worldwide. Google's own figure. No UK split.
8% and 15%
In a US study, Google users clicked a regular result on 8% of visits when an AI summary appeared, against 15% without one, and clicked a link inside the summary only 1% of the time (Pew Research Center, 2025).
US adults, March 2025.
58% fewer
Ahrefs found the top-ranking page gets about 58% fewer clicks when an AI Overview appears (Ahrefs, Feb 2026).
Desktop click-through rates, December 2025 against December 2023. Ahrefs doesn't state the country; treat as mainly US. An SEO tool maker's own data. A correlation, not a result for any client.
Who we work with
The work is for UK businesses in any sector. We have no client results to show yet.
The work is for UK businesses. These are examples of who it is for, not a client list.
Dental and implant groups
The public description of treatment has to stay accurate across more than one site.
SEO, AEO and GEO for dental groupsB2B SaaS
The public description of the product has to stay accurate.
SEO, AEO and GEO for software businessesLaw firms
The public description of the firm has to stay accurate.
Search and AI visibility for law firmsHow the work runs
- You write to us. Name the business and the sites. Please don't send personal details about your customers, patients or clients.
- We read the public pages.
- We check how your business shows up when customers ask search engines and AI assistants about what you do. We use AI tools for that research and for AI-search monitoring, and we look at how ChatGPT, Perplexity and Google AI choose what to cite.
- You get that note in writing. A free check does not create a client relationship.
The audit and the free check are not offered to law firms. Search and AI visibility for law firms.
A 12-month view of ongoing work is something we can discuss by email, with a way out after 3 months. Details are in the questions below. We do not publish prices on this site.
What we check
The public pages
The words a business already publishes.
The same story on each site
Whether that description stays accurate when the business has more than one website.
The public answers
What an answer tool says back, in public, when it is asked about that business.
A sample of the written AI visibility audit
Example only. This is the shape of the note. It is not a client's report, and it is not a result.
What the note contains
- The public pages that were read.
- The questions that were asked, and which answer engines were checked.
- What the public answers said.
- The fixes we would write, each with a page address.
This sample is the honest version of our proof.
Questions
What is AEO?
AEO is answer engine optimisation. It is the work of structuring public pages so an answer engine has a clear, accurate source to quote.
What is the difference between SEO, AEO and GEO?
SEO is about being a clear match for the searches people type. AEO is about being a clear source for a direct answer. GEO is the same standard, applied to generative answers. We treat them as one piece of work. There is a short guide on how they fit together.
Do you use AI tools in the work?
Yes, in general terms. We use AI tools for research, for content optimisation, and to monitor how a business shows up in AI search. We also study how ChatGPT, Perplexity and Google AI choose what to cite, so the pages we write are clear enough to be quoted. The written note, and any copy we prepare, is sent by Clearly Seen. We do not promise a mention in any answer engine.
How fast do results come?
It depends on the business, the pages, and the tools that choose what to show. We do not promise a place in search results, a traffic figure, or a mention in any answer engine. Nobody can promise a place in Google or in an AI answer.
Is there a contract, and can we leave?
An audit is one piece of work, with nothing to sign up to after it. Retainers have a 3-month minimum, with a month-1 break: if any output named in your scope letter isn't delivered by the end of month 1, you can end by email within 10 working days and owe nothing for months 2 and 3. After that, a retainer runs month to month on 30 days' notice (60 days for 5 to 9 sites or locations), with no exit fees.
Is the free check available to every business?
The free check and the audit are for businesses we can review from public pages only. They are not offered to law firms. Law firm work is an ongoing retainer, described on the law firms page.
There is a short guide on how they fit together. How SEO, AEO and GEO fit together. More questions.
Keep reading
Write to us when you want the public pages checked.
Tell us the business and the sites. We will write back, and we will not ask for personal details about your customers, patients or clients.
Write to hello@clearlyseen.co.uk